The Meaning of VVIP and 10 Examples of Hospitality Events for High Net Worth Individuals and 3 Examples of Entertainment

Fundamentals of VVIP hospitality

What is VVIP?

What kind of person is a VVIP in the first place?

VVIP is an acronym for Very Very Important Person. A super-important person is generally defined as “a person who holds a position or office of social importance.” Specifically, this includes people in important national positions and executives of large, world-renowned companies.

Of course, this is a general criterion; if you are a very important person in your respective company or business, you are a VVIP.

In addition, the very wealthy, such as those with total assets exceeding one billion, are also referred to as VVIPs because they are socially influential individuals.

Here is the French luxury services website DANDY’s view as a concrete image of the VVIP super-rich:

“They don’t hesitate to cross the Atlantic in a private jet and charter a starred restaurant in Paris for the night. We prefer 5-star private villas that allow us to remain completely private to the most luxurious suites. And if the only way to get to the resort is by private jet, a helicopter will take you the few kilometers from the airport to its location. This is a very wealthy person with a sense of being a very wealthy person.”

Reference site: DANDY

What VVIP means

VVIP is a word you may not hear often, but what it means is people who are given special treatment.

It means that the very important people in politics and business, the very wealthy, and celebrities in the entertainment industry receive special services that are different from those of the general public because they are special individuals.

But at the same time, many VVIPs and ultra-wealthy people are not aware that they are special.

What does VVIP want?

What makes a VVIP different from other guests or “mere” VIPs?

In order to come up with a precise hospitality plan, we first need a concrete image.

For example, there was an interview with a French private jet provider about VVIP using private jets. So, I found an interesting article that gives a clearer picture of VVIP, and I would like to share excerpts here:

They won’t ask themselves if one plane is cheaper than another. They choose the one that best suits their needs without regard to price. It has to be luxurious or extravagant.
Instead of focusing on the benefits of the product, we value the sense of benefit to us.
Private jets are more affordable for them if they make their own arrangements for personal use.
For example, if three Parisian couples were to spend a weekend in Vienna or Venice, renting a jet would cost no more than six business class tickets.
Above all, it has the advantage of being able to complete all boarding and customs formalities.
They are very light because they often obtain a list of passengers and copies of their passports in advance and do all the work in advance.
In the United States, businessmen and industrialists take business planes the same way they take cars, in France they are still a bit exceptional and viewed with suspicion, and here in the Middle East and Russia
Within a decade, sales of private planes exploded, and they became a practical and comfortable means of transportation for regular use.
Business aviation is not at all ingrained in the culture in China, except for the new billionaires.”

Citation: Plus exigeants, plus rares, plus riches : les VVIP révolutionnent la planète Luxe:

As can be seen from this interview, many VVIPs also choose to focus on benefits and comfort when spending large sums of money. However, instead of spending vaguely and randomly just because they have the money, those who can more accurately meet the needs that can be obtained will be chosen.

The billionaire IT company CEOs who also rule the Silicon Valley world are famous for their simple attire, always wearing jeans and a plain shirt. Many VVIPs are like them in that they choose the best and most appropriate for their situation and their needs.

So, as you can see here, VVIPs are often bold with their money on a regular basis, but don’t just assume that this means they are most pleased with extravagant, expensive, and luxurious things. Basically, with VVIPs, there is not much attachment to what money can buy.

As those who have actually interacted with them have realized, most people value relationships with people they can trust, settle down with, and open up to more than anything else. What is important is not the money, but the extent to which you can answer the needs of others and the use of your mind. They are not expecting a price for our services, but what we can do for him.

To entertain VVIPs

VVIP Hospitality and Entertainment

At luxury brand stores and other places where celebrities from all over the world come and go on a daily basis, they are always thorough in their attention to detail and concern for their customers. In a luxury brand store, the customer is an actor on stage, and the sales staff, like a sophisticated and skilled stage crew, is there to direct and assist in making the customer’s shopping experience more enjoyable.

In the same way, we will always respond to the needs of our guests by providing sincere hospitality to make them feel more comfortable.

For example, even after careful planning and preparation, a meeting may be canceled at short notice due to work or personal reasons. In the unlikely event of a cancellation, you must still make a heartfelt apology to the restaurant, staff, etc. with whom you made the reservation.

In addition to the scheduled itinerary, it is also a good idea to have a contingency list of things you can do to accommodate their urgent requests. For VVIPs, who are often unable to move at their own convenience due to their important position, people who are willing to work hard and accommodate sudden changes without being uncomfortable will be important to them.

And at this time, it is important to keep in mind not to impose hospitality.

Human skills required

When entertaining VVIPs or supporting their stay in close proximity—through interpretation or personal assistance—it is also important to consider the human skills of the person providing the service. Spending extended time with celebrities, VIPs, and especially VVIPs means that your own personal qualities will naturally be observed. People evaluate others not merely by their role or title, but by their sincerity, curiosity, and overall presence. Whether there is genuine interest and intellectual curiosity, courtesy, or warmth—those are the traits that truly attract VVIPs.

Even during a short stay in Japan, or in settings such as private parties where loved ones may be present, VVIPs will quietly notice whether someone is truly making time with intention amidst their own busy schedules. Being able to do the job is a prerequisite, but whether someone is trusted on a human level becomes the real differentiator.

If you can build that trust, the requests will come again and again. Spending time with VIPs and VVIPs is also an opportunity for growth—you are constantly learning from them. Their presence naturally encourages you to develop your own human appeal. To respond with confidence and warmth, we must always keep our antennae sharp and continue to refine ourselves regularly.

International Protocols

International protocol is a diplomatic courtesy between nations. Courtesy between nations is a basic rule to make people of different cultures and customs feel comfortable with each other—manners for comfortable and smooth interaction across cultural and customary differences.

On the international protocol, the sense of security that comes from staying under the same rules and mutual respect deepens the exchange. It is the respect of the other party in accordance with the rules of international etiquette when a government dignitary conducts diplomacy.

VVIPs are required to follow international protocol, even if they are not government officials. The details of the international protocol are very detailed, but we will keep the important parts in mind and acquire the rest as needed. You can proceed with your study in this way.

Although the rules may give the impression of being rigid and formal, on the other hand, these rules allow you the freedom to create the kind of hospitality you envision. If you are vaguely wondering how to deal with VVIPs, we recommend that you learn the international protocol.

Tips for entertaining foreign vvipers

Keep one’s interest

When entertaining guests who are often on a tight schedule, it is important to make plans that are concise and purposeful—not stretched out. We will provide not only a high-quality product, but also an experience that is uniquely special and specific to your visit to Japan.

Many foreign visitors to Japan want to taste more of Japaneseness. VVIPs are often well-traveled and especially sensitive to experiences that can only be had in the country they are visiting. It is possible because it is Japan. Cherish what you can savor because of Japanese culture—those uniquely Japanese moments are what make the difference.

VVIPs are always on the cutting edge and have a wealth of information. It is important to showcase these special elements well to make an impact.

Raise your spirits.

Letting people raise their spirits does not mean that they just need to know in a loud and lively way. Try to prepare one thing that will interest and excite them. If you think, “Oh, I wish I could have seen this,” or “I wish I could have tried that,” you have passed the test.

Research beforehand is also crucial to provide a moment of joy. Gather as much information as you can about the person you are meeting, as this will provide important hints for hospitality. For example, if we can find out what your interests are, what your hobbies are, what you like to do, etc., in your VVIP surroundings and in public information, it will be easier for us to find clues to help you enjoy your VVIP experience.

For example:

• For those who donate large sums of money to athlete development, hospitality in the Japanese martial arts.
• If you say you are adopting mindfulness, then a Zen experience is also recommended.
• If you are interested in music, you can experience live performances on Japanese traditional instruments, Kabuki and Noh masks, and the sounds of Japanese traditional instruments.
• For those interested in fashion, there are kimono and tea ceremony experiences.
• If you are a sake lover, you can try sake tasting, sake brewery experience, Japanese whiskey tasting, geisha games, and so on.

Even if the VVIP’s tastes and preferences have nothing to do with Japan, if they have a lot in common or are similar in lineage, there is a big chance that they will like the product. Whenever anyone comes into contact with something they like, their hearts are lifted up.

Let us bring you such an experience!

Include rest time.

Although we have said that it is important not to bore them and to lift their spirits, there are many cases where hospitality is required, such as long-distance or extended travel, or between important meetings.

Since most visitors to Japan are traveling abroad, it is also important to be mindful not to overload their bodies. You want them to have the best experience possible, but above all, make sure that it is not a burden on your guests. Please be aware not to over-schedule, even for short periods of time.

Since some people may not be in good shape due to jet lag or long flights, we recommend a detailed discussion of the schedule in advance. For those who have just arrived in Japan and are coming from an area where jet lag can be a problem, it can be a difficult time for them immediately after arrival.

If you consider the details of your hospitality, not only on the day of the event, but also as far as possible before and after, you will be able to make your guests enjoy a more comfortable space.

10 Japanese cultural experience events for foreign VVIPs

Here are some Japanese cultural experience events that are especially recommended for foreign VVIPs.

Tea ceremony

Whenever there is a state guest in Japan, a tea ceremony is always held to entertain them. The tea ceremony is a traditional Japanese culture in which Japanese culture and philosophy are concentrated.

By actually experiencing it, you will be able to convey a real sense of the country of Japan, and nothing can replace the quiet time you will spend there.

How about a real luxury way to spend time for busy VVIPs?
A timeless experience, rooted in sincerity and calm.

Kabuki

Kabuki is a powerful traditional Japanese performing art. Kabuki actors’ outfits, kimonos, and music in their stand-up routines—everything is very Japanesque.

For VVIP guests, we especially recommend the Kabuki experience in a private space. A Kabuki actor will explain the program and Kabuki, and the performance will be given in a situation convenient for the partner.

And it is filled with workshops and other attractions that are hard to experience anywhere else.
The Kabuki experience, which is particularly special, is especially recommended for VVIP customers.

A cultural performance filled with power, elegance, and intimacy.

Calligraphy

Calligraphy’s uniquely Japanese character is not only its serenity, but also the impact and persuasiveness that the letters create. The calligraphy performance will be a particularly flamboyant event that is also suitable for the opening of a gala party.

There is nothing like the tension of a calligrapher dressed in traditional Japanese attire, painting on a large sheet of paper or a gold folding screen to the accompaniment of a live Japanese instrumental performance.

In the calligraphy experience, participants will actually grind ink and draw letters with a brush. In the act of ink painting, you can experience the fragrance of the ink and the gentle flow of time, as well as a time to reflect on yourself.

Why don’t you prepare such a quiet and immersive time for VVIPs who are usually busy?

Martial arts

The number of foreigners interested in Japanese martial arts is increasing every year, and many foreigners come to Japan to receive martial arts instruction directly from Japan.

Such martial arts events offer a wide variety of inbound possibilities, from performances to workshops to team building. The power and beauty of karate dance is so strong that it can overwhelm the viewer.

The spirit of courtesy to others and the attitude of self-discipline in Japanese martial arts are profound ideas that can be enjoyed only in Japanese culture. This philosophy can be experienced through martial arts, and the event will be enjoyed by VVIPs, many of whom are interested in a variety of values.

An encounter with strength, spirit, and cultural depth.

Ninja (persons in feudal Japan who used ninja weapons, assassins, etc.)

The number of foreigners interested in Japanese martial arts is increasing every year, and many foreigners come to Japan to receive martial arts instruction directly from Japan.

Such martial arts events offer a wide variety of inbound possibilities, from performances to workshops to team building. The power and beauty of karate dance is so strong that it can overwhelm the viewer.

The spirit of courtesy to others and the attitude of self-discipline in Japanese martial arts are profound ideas that can be enjoyed only in Japanese culture. This philosophy can be experienced through martial arts, and the event will be enjoyed by VVIPs, many of whom are interested in a variety of values.

An encounter with strength, spirit, and cultural depth.

Tsugaru Shamisen (a form of shamisen popular in the Tsugaru region of Aomori Prefecture)

Live Tsugaru Shamisen events are also very common when Japan invites dignitaries to Japan. The powerful, somewhat sad, and uniquely Japanese tone of the Tsugaru shamisen is a magnet for listeners.

If you are looking for something a little different for your gala party or other dance time, the Tsugaru shamisen is a great choice. The Tsugaru Shamisen is also used as a musical accompaniment during the meal.
Such plans are also popular.

Samurai Killing

The Samurai Killing Performance will deliver the excitement of seeing Japanese imagery up close and personal. Most foreigners are interested in samurai, and when they think of Japan, they think of Samurai! Samurai are so much a part of the Japanese culture that most foreigners are interested in them, and Japan is often referred to as “Samurai!“

This is a Japanese cultural experience that we recommend, as it is only at VVIP that you can experience such a samurai sword fight up close and personal.

We can also arrange a sword fighting workshop where you can actually wear a samurai costume and learn how to use a sword like the samurai in the movie.

It is truly a unique Japanese cultural experience.

Japanese Sake&Japanese Whiskey

If you say, “I love sake,” then you should enjoy a variety of sake! If you say “I love sake,” then enjoy a variety of sake. Japan has some of the finest sake in the world, and the depth of the variety is as great as the number of alcoholic beverages.

You can enjoy a luxurious sake comparison to further enhance your meal and conversation. In addition, the luxury of renting out a sake brewery for the party makes it the perfect event for VVIP guests.

And how about hospitality with the keyword of Japanese whiskey, which is attracting worldwide attention? The fever of the Japanese whiskey boom has not subsided, and it has even become difficult to obtain it in Japan.

We rented out an authentic bar that does not allow Ichigen-san to enjoy such Japanese whiskey.
This is truly the perfect event for VVIP customers.

Enjoy delicious Japanese sake in a quiet space.
Such Japanese cultural experiences for adults are also recommended.

Geisha

Geishas are professionals who know Japanese hospitality by heart, and of course, we can also provide hospitality for VVIP guests. The Japanese dance that they have acquired through rigorous training can be performed in the tatami room, and their hospitality skills as good listeners and talkers can only be experienced in Japan.

Also, enjoy a traditional Japanese game of Ozashiki with Geisha while having dinner. Even busy people and their usual stress will disappear somewhere in the calm, refined atmosphere they create.

They can also arrange for a houseboat or ryotei, and provide a private space, making them a very flexible and reassuring ally for flexible planning.
A uniquely Japanese experience that brings elegance, warmth, and comfort.

Sushi

VVIPs will have a special opportunity to taste sushi, which is popular overseas. While of course you can visit popular sushi restaurants, what we recommend here is an event where sushi chefs are specially invited to come and enjoy their work in a private space. The sushi is prepared in front of your eyes, so you can enjoy it more closely and luxuriously.

It can also be combined with other events, making it a perfect opportunity for limited VVIP guests to enjoy a lot of Japanese culture. Sushi workshops and other possibilities are available, and we highly recommend sushi as a keyword for enjoying the unique Japanese food culture.

An immersive culinary experience that blends tradition, intimacy, and sophistication.

Three examples of motenas Japanese-style hospitality for foreign VVIPs using lunch time

Here are some examples of actual VVIP and ultra-wealthy hospitality. For our extremely busy VVIP guests, the lunchtime Japanese cultural experience will be a very fulfilling project. This is an example of lunchtime hospitality from 11:30 to 14:00.

In the limited time of two and a half hours, we would like you to enjoy Japanese culture to the fullest! We have prepared this program to meet the needs of those who wish to enjoy Japanese culture to the fullest in the limited time of 2.5 hours.

Here are some examples of hospitality services that embassies and luxury brand stores have requested from Motenas Japan, along with time schedules. We will focus on the entertainment and Japanese cultural experiences we have prepared for entertaining VVIPs and ultra-wealthy guests.

Simply putting in entertainment and experiences is not enough to impress customers.
I would also like to share with you what points were actually important to us.

Case 1 : Enjoy listening, watching, and moving

• The powerful sound of Tsugaru shamisen will make you feel Japanese at once.
• Enjoy using your head and body fully in traditional arts and martial arts.

Time Schedule
11:40 Tsugaru Shamisen (folk music)
12:00 Meals start
12:15 Explanation of Noh-based performance (What is Samurai? What is Noh?)
12:20 Performance
13:00 Karate (explanation, performance, experience) ※or Sumo
13:20 Photography

Commentary
We opened with the powerful and uniquely Japanese sound of Tsugaru shamisen, followed by an explanation about Noh and Samurai while guests enjoyed their meal. Thanks to the prior context, the audience appreciated the Noh-based Samurai performance even more, which helped enliven the event.

After lunch, guests were invited to participate in a Japanese martial arts experience, allowing them to engage directly and physically with the culture—a truly immersive experience of Japan from the perspective of the participant.

To conclude the event, commemorative photos were taken, and guests enjoyed a pleasant chat in a relaxed atmosphere.

Case 2 : Move, Listen, Learn and Enjoy

• Move your body in the Japanese martial arts, for which you have a strong longing.
• Dine while enjoying music by ear.
• After dinner, enjoy an elegant tea time with a tea ceremony.

Time Schedule
11:30 Karate (explanation, performance, experience)
11:50 Photography
12:00 Meals start
12:15 Tsugaru Shamisen (live performance)
13:00 Tea ceremony (demonstration and hands-on experience)
13:20 Photography

Commentary
Through preliminary research, we prepared a Japanese cultural experience in karate for those who have a strong interest in the art. The event began with an explanation of karate, followed by a live demonstration. Karate performances have the power to overwhelm the viewer with their tension and beauty, and the atmosphere in the hall was filled with the quiet intensity unique to martial arts. Afterward, guests enjoyed a hands-on experience of karate themselves.

Following the light workout, lunch began. While dining, guests were treated to a live performance of Tsugaru shamisen, a traditional Japanese musical art. The powerful tone and uniquely Japanese chords of the shamisen created a special ambiance that can only be felt in Japan. The performers, dressed in kimono, added harmony and elegance to the venue.

After the meal, a tea ceremony experience was offered. The owner of the restaurant taught the basics of the tea ceremony through a live demonstration, allowing guests to participate and enjoy the flow of the ritual. The tea ceremony, a condensed form of Japanese culture, is extremely popular among foreign guests and is also a staple of state-level hospitality. This experience is highly recommended for VVIPs, as it provides not only cultural immersion but also the chance to enjoy delicious tea and Japanese sweets.

Case 3 : Enjoy watching, drinking, and preserving the form

• A spectacular presentation with eye-catching Kabuki.
• Prepare sake to match your meal for a rich lunchtime experience.
• Have guests’ names written in calligraphy as a gift.

Time Schedule
11:30 Kabuki (explanation, performance, experience)
11:50 Photography
12:00 Meals start
12:15 Sake (with meal)
13:00 Calligraphy performance (experience, souvenir with name)
13:20 Photography

Commentary
First, we have prepared a Kabuki Japanese cultural experience before the meal. Normally, to appreciate Kabuki, one must visit the theater, and eating and drinking are prohibited. This time, we offered a special Kabuki experience with hospitality in a private space. Guests first received an explanation of Kabuki for context, then enjoyed a live performance and had the opportunity to experience Kabuki makeup and costumes firsthand.

After a commemorative photo with the Kabuki actors, lunch began, paired with a sake tasting experience. Guests enjoyed delicious sake and food while watching the calligraphy performance, which created a rich and immersive atmosphere.

Afterward, participants tried their hand at calligraphy and had their names written in ink by a professional calligrapher on a fan. Everyone was very excited about this personalized souvenir, which left a lasting impression.

Summary

Just because your guests are VVIPs or very wealthy, it is counterproductive to spend too much on a dark cloud or overload your plans. What is ultimately important to any customer is trust—in other words, people.

Be aware of a plan that is targeted and allows plenty of time to accommodate your guests’ schedules. This will make it a satisfying time for the host as well as the hostess.

Please take into consideration the tips and points introduced here, and plan your own special hospitality and entertainment that “only you can provide”.